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Three Shops Vie for NYSE Euronext Account

Final pitches are slated for December
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NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business.

The New York office of Havas, formerly Euro RSCG, has handled creative responsibilities since 2008. A sister shop, MPG, manages the media piece. Neither agency is participating in the review.

In a statement, Havas New York chairman Matt Ryan said, "We parted amicably as [the NYSE Euronext executives] pursued a new direction."

Exchange execs briefed three contenders last week, and they're now preparing for final presentations, which will take place in December, according to sources.

The identities of the shops, which emerged from a broader field of six that met with NYSE earlier this month, could not be ascertained.

Ark Advisors in New York is managing the search, as it did four years ago when Euro RSCG teamed with MPG to win the business. Account revenue is estimated at more than $2 million.

Ark principal Ken Robinson acknowledged the review and read a statement from NYSE Euronext that said the search comes as Havas' contract winds down and the exchange seeks to reevaluate its needs.

Among the key decision makers is Marisa Ricciardi, an svp and head of global marketing. The winning creative agency is expected to produce ads that will run in the U.S. and Europe.

An agency selection could come as soon as January.