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Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A.
Paul Keister, who was chief creative officer at Goodness, and fellow executive creative directors Bob Cianfrone and Tom Adams, will now be key lieutenants to Deutsch L.A. CCO Pete Favat.
Each will be an executive creative director and split his time between new business pitches and existing accounts. The agency, which is on a hiring binge with the addition of Sprint's national broadcast business, now has 13 executive creative directors.
Three of them, however, already work on Sprint: Matt O'Rourke, Gavin Lester and Daniel Chu.
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