THR to Launch Data Service

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The Hollywood Reporter is launching a customized data analysis service called THRintelligence.

The business unit will service the growing demand for tailored data collection and extrapolation, drawing upon parent company Nielsen to provide proprietary, quantitative and qualitative data to its clients.

“THR recognizes the global need for customized and actionable market information for companies and government organizations around the globe to guide them through the complexity of today’s media and entertainment business,” said Eric Mika, publisher of The Reporter.

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