BOSTON Thomas Taber & Drazen has added Michael "Spike" Stevens as director of interactive strategy and creative, a new position at the agency in Denver.
Stevens most recently spent two years as cd at crosstown shop Rabble + Rouser. His resume also includes stints at Leo Burnett and i-shop 23airmail; he co-founded the latter and spent five years as its cd.
Thomas Taber & Drazen is a full-service independent advertising agency that works for clients such as the Colorado Farm Bureau Insurance, Great-West Healthcare, the Hatch Co., Icon Advisers, and Park City Mountain Resort, among others.
Stevens' hire follows a trend among agencies of all sizes seeking to bolster their new-media capabilities and add seasoned managers with digital expertise.
Ogilvy North America hired Jean-Philippe Maheu and Goodby, Silverstein & Partners added Mike Parker in recent weeks to oversee their interactive offerings. Arnold recently named Jonathan Sackett chief digital officer.
Shops large and small wish to stay competitive with their mainstream peers and specialty firms (like Agency.com and Digitas) in the fast-changing media landscape defined by constant technological change.