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NEW YORK Mobile Web advertising firm Third Screen Media has signed on Fox News as its latest mobile publishing partner.
Through the deal, Third Screen will begin selling ad inventory on Fox News’ newly launched mobile Web site, Foxnews.mobi, and will also supply the site with access to MADX, the company’s proprietary ad delivery and management technology.
Fox News joins other big-name Web publishers who have already partnered with Third Screen, including USAToday.com, ESPN.com and CBS Sportsline.
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