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The Gillette Co. last week concluded its search for a lead interactive agency, awarding the assignment to Think New Ideas in New York, sources said.
Think will develop a corporate Web site as well as create banner ads for the Boston-based personal grooming products company, sources said.
BBDO in New York, Gillette’s lead creative agency, initially sold the company on the idea of interactive advertising and then proposed that the client consider fellow Omnicom shop Think, sources said.
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