LOS ANGELES-Think New Ideas, which is in a rapid expansion mode, has opened a Seattle office after winning Precor's estimated $3 million marketing and advertising account.
The client is a wholly owned subsidiary of Premark International, one of the world's largest makers of home and commercial fitness equipment.
Think, based in New York and Hollywood, Calif., competed against the Seattle offices of Borders, Perrin and Norrander and Kobasic Hadley & Co. in a review of Northwestern shops, according to sources.
The account was previously handled by Matthaeus Halverson Ayriss in Seattle, which parted ways with the Bothell, Wash.-based company in June after more than five years together.
"Think has extensive category experience and demonstrated a thorough understanding of our business," said Paul Byrne, vice president of sales and marketing.
The agency's Seattle office is headed by Brian Ribbey, who was most recently the managing director of Cole & Weber's Portland, Ore., office and general manager of its integrated marketing group in Seattle. He previously worked with Think chairman Scott Mednick for six years as general manager of The Mednick Group in Los Angeles.
"Scott and I had worked for years on an ideal integrated agency model with one agency contact point and divisions without walls," said Ribbey. "He finished the job in my absence, and Precor is a terrific opportunity to demonstrate its effectiveness."