Think Big: Apple Aims For A Seinfeld Surprise

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

TBWA Chiat/Day and Apple Computer could have a surprise up their sleeves for the final episode of Seinfeld this week–a spot featuring Jerry Seinfeld himself, sources said.
At press time, sources said executives from Cupertino, Calif.-based Apple were negotiating a deal to air a “Think different” spot featuring Seinfeld during the May 14 broadcast of the sitcom’s finale. The deal has not been finalized, said sources.
The ad would likely be the only spot during the broadcast to feature Seinfeld, said sources.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in