These Zambezi Sharks Are the OGs of Venice Beach | Adweek These Zambezi Sharks Are the OGs of Venice Beach | Adweek
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These Sharks Are the OGs of Venice Beach

Zambezi aims to turn consumers into fans

Photo: Karl J Kaul/Wonderful Machine


Specs
Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director
What Full-service creative agency
Where Venice, Calif.

What if not all sharks live in the water? A block east of the Pacific—one block from GQ’s “coolest block in America”—you’ll find Zambezi, founded eight years ago by the OGs of Silicon Beach, ex-Wieden + Kennedy staffers Chris Raih and Brian Ford. In that time, the sports- and entertainment-focused creative agency has grown to a staff of 80. Much like the Zambezi bull shark, “[the agency] is adaptable and a little ferocious,” said ecd Ford. “Our focus is on turning consumers into fans.” The shop has worked with Li-Ning on the “Way of Wade” campaign and is the agency of record for both Caesars Interactive Entertainment and Fruitwater. Most recently, Zambezi has worked with TaylorMade, a leading golf manufacturer. Meantime, Raih and Ford keep trolling for more blood in the water.

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