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These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

Kansas City Royals ad from Walz Tetrick, a Clio gold winner in the category Out of Home

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition.

Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work:

DESIGN

A11 Football League
"A11 Football League Team Brand Collection"
Leagues, Governing Bodies & Associations-Logo
Gridiron Labs, North Hollywood, Calif.

FXFL
"FXFL League and Team Brand Identities"
Leagues, Governing Bodies & Associations-Logo
Gridiron Labs, North Hollywood, Calif.

Toronto FC
"Toronto FC 2015 Season Ticket Package"
Teams-Other
Maple Leaf Sports & Entertainment Ltd., Toronto

Nike
"Nike Genealogy of Innovation"
Product/Service-Other
R/GA, New York

Reebok
"Bacon"
Product/Service-Packaging
Venables Bell & Partners, San Francisco

 

 

Reebok, Venebles Bell & Partners (Design)

DIGITAL/SOCIAL

Bleacher Report
"Bleacher Report MJ All Day"
Media & News-Other
Turner Sports, Atlanta

NBA
"NBA All-Star Stat Infographic"
Media & News-Websites
NBA, Secaucus, N.J.

NCAA Digital
"March Madness Live"
Media & News-Apps
Turner Sports, Atlanta

PGA.com
"PGA Championship Live"
Media & News-Apps
Turner Sports, Atlanta

EA Sports
"GIFERATOR"
Product/Service-Websites
Heat, San Francisco, and Grow, Norfolk, Va.

Google
"Google World Cup"
Product/Service-Websites
R/GA, London

McDonald's
"Lovin' the Super Bowl"
Product/Service-Social Media
DDB, Chicago

Merrell
"Trailscape"
Product/Service-Other
Hill Holliday, Boston

MLBAM
"MLB.com Statcast"
Product/Service-Other
MLB Advanced Media, New York

Molson Canadian
"Hockey Heaven"
Product/Service-Social Media
Rethink, Toronto

WWE
"WWE App With WWE Network"
Product/Service-Apps
WWE, Stamford, Conn.

Bleacher Report, Turner Sports (Digital/Social)

DIRECT

Budweiser
"Home of Goals"
Product/Service-Other
Anomaly, Toronto

ENGAGEMENT/EXPERIENTIAL

Botafogo de Futebol e Regatas
"The Inverted Jersey"
Teams-Guerilla
Africa, São Paulo

Equinox
"The Pursuit"
Product/Service-Experiential
R/GA, New York

Botafogo de Futebol e Regatas, Africa (Engagement/Experiential)

FILM

ESPN
"Jimmy V Week"
Media & News-Other
ESPN, Bristol, Conn.

Beats by Dre
"The Game Before the Game"
Athlete-Long Form
R/GA, London and Los Angeles

Diageo
"Barnes Sisters"
Product/Service-Commercials
BBDO, New York

Gatorade
"Made in NY"
Product/Service-Commercials; Product/Service-Branded Entertainment & Content; Product/Service-Short Form
TBWAChiatDay, Los Angeles

Adweek responsive video player used on /video.

Gatorade
"Win From Within: Ben Jackson"
Product/Service-Branded Entertainment & Content; Product/Service-Short Form
VML, Kansas City

United Nations World Food Programme
"805 Million Names"
Product/Service-Short Form
Forsman & Bodenfors, Gothenburg, Sweden

 

INNOVATIVE

Equinox
"The Pursuit"
Product/Service-Innovative
R/GA, New York

Equinox, R/GA (Innovative)

OUT OF HOME

Kansas City Royals
"2014 Preseason Outdoor"
Teams-Billboard
Walz Tetrick Advertising, Mission, Kan.

Fox Sports
"Daytona 500 Bus Wraps Campaign"
Media & News-Transit
Fox Sports Marketing, Los Angeles

Nascar
"Change Campaign"
Leagues, Governing Bodies & Associations-Poster
Ogilvy & Mather, New York

PARTNERSHIPS, SPONSORSHIPS & ENDORSEMENTS

Acuvue
"They Call It as They See It"
Product/Service-Sponsorships
Buena Vibra Group/DDB Latina, Santurce, San Juan, Puerto Rico

Gatorade
"Made in NY"
Product/Service-Endorsements
TBWAChiatDay, Los Angeles

Gatorade
"Sweat It to Get It"
Product/Service-Endorsements
TBWAChiatDay, Los Angeles

United Nations World Food Programme
"805 Million Names"
Product/Service-Endorsements
Forsman & Bodenfors, Gothenburg, Sweden

PUBLIC RELATIONS

Warner Bros. Interactive Entertainment
"Big Game Konfrontation-Mortal Kombat X on Conan's Clueless Gamer"
Media & News-Product Launch
Catalyst, New York

The Organising Committee with Unicef
"Unicef at the 2014 Glasgow Commonwealth Games"
Athlete-Cause Related
Jack Morton Worldwide, London

United Nations World Food Programme
"805 Million Names"
Product/Service-Cause Related
Forsman & Bodenfors, Gothenburg, Sweden

The Orginising Committee with Unicef, Jack Morton Worldwide (Public Relations)

STUDENT DIGITAL

EA Sports
"Athlete Avatar"
Product/Service-Digital
School of Visual Arts, New York

EA Sports, School of Visual Arts (Student Digital)

STUDENT OUT OF HOME

NFL
"Tackle the Spectacle"
Leagues, Governing Bodies & Associations-OOH
Miami Ad School, Brooklyn, N.Y.

REI
"Sub-Zero"
Product/Service-OOH
Miami Ad School, San Francisco

STUDENT PRINT

AIBA Women's World Boxing Championship
"Women's Boxing Championship, Glove Corset"
Leagues, Governing Bodies & Associations-Print
Miami Ad School, Brooklyn, N.Y.

This story first appeared in the July 6 issue of Adweek magazine. Click here to subscribe.

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