These Companies Are Bringing Fashion to Your Doorstep

Trunk Club and Le Tote prove delivery is no longer just for dog snacks and cleaning supplies

Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep. Review sites and Pinterest pages devoted to the trend have popped up and retail giants like Target are jumping in. Why is this catching fire now? For starters, both the impulse purchase and the sport of shopping were impacted by what turned out to be a deep recession, making the home delivery of goods all the more appealing, says senior retail analyst Marshal Cohen of NPD Group. “Who doesn’t love getting a box of surprises, but without the commitment of having to keep it?” he says.

And in an age when personalized service seems like something from the Mad Men era, it’s a central selling point of these services and key to their success, making them not so much a luxury as a way of life for many. “It’s become a new way to reward yourself. Like Starbucks coffee, what started out as an indulgence has become, for some, a lifestyle,” says Cohen.

Here, a peek inside a couple of fashion-centric services and how they work.

Le Tote

How it works
Subscriber submits a style and size profile. A team of personal stylists selects a variety of items for her—three garments and two accessories. The customer can keep and wear the items for as long as she wants, then choose to buy them or send them back.

$49 monthly fee, plus the price of items she chooses to buy.

She can get as many deliveries in a month as she chooses. Will automatically receive the next box once she returns the current one.

In a nutshell
Try it (and wear it) before you buy it.

Trunk Club

How it works 
Customer requests particular types of items (jackets, shoes) he wants to receive and in which quantity. Depending on what he’s looking for, a stylist may send a few items or as many as eight pieces. The customer has 10 days to decide which items he wants; his credit card is charged for the ones he keeps.

Free membership and shipping.

The customer only receives a box after requesting one.

In a nutshell
Try it (just don’t wear it) before you buy it.



Photo: Joshua Scott; Prop Styling: Ross Erin Martineu for James Reps


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