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These Brands Are Vying to Be the Best on Instagram, Snapchat, YouTube and More

Check out the 2015 Shorty Awards finalists

Airbnb was named a finalist for Best Brand on Instagram in the 2015 Shorty Awards.

As social media becomes an increasingly crowded field for marketers, forcing them to focus on channels important to their specific audiences, the industry's "best of the best" seems to be diversifying.

The Shorty Awards has grown from a Twitter-centric series of content awards to a digitally expansive effort honoring work across Facebook, Instagram, Snapchat, Tumblr and more. Today the awards show announces its finalists in each of its categories for 2015. 

New this year to The Shorty Awards are categories like, "Best Multi-Platform Campaign" and "Best Contest or Promotion."

Tellingly, the winners will be announced exclusively via Snapchat on March 23.

"One of the biggest trends we noticed was the rise of social good and philanthropy efforts among brands," Gregory Galant, co-founder of the Shorty Awards, told Adweek. "The 'Social Good Campaign' was one of our most-entered categories this year. Brands and agencies are recognizing that doing good and promoting social values as part of a brand strategy resonates with consumers."

Check out the full list of finalists below: 

Best Brands on Twitter

Lay's

NBA

Skittles

 

Best Brands on Facebook 

I Love NY

MTV Match Machine

NOS Energy Drink

Un Illustre Inconnu

 

Best Brands on Vine 

BatDad

JBL

Lowe's

Mashable

M&M's

Oreo's

Visa

 

Best Brands on Instagram 

 

A photo posted by Airbnb (@airbnb) on

Airbnb

Applebee's

Mercedes Benz

Google Glass

GoPro

Jordan Brand

Mashable

SyFy's Ascension

Fusion

Expedia

XBox

 

Best Brands on Snapchat

MTV's Music Video Awards

Audi

GrubHub

Sour Patch Kids

The Maze Runner

The Voice

 

Best Brands on Pinterest 

Bank of America

Dreyer's Ice Cream

Honey Bunches of Oats

International Delight

Kohl's

L'Oreal

Jetsetter

 

Best Brands on Tumblr

U.S. Cellular

Hannibal

Game of Thrones

Huffington Post

 

Best Brands on YouTube

All Things Hair

GoPro

Always

RedBull

Disney on Broadway

Coca-Cola

 

Best Brand on LinkedIn

Wells Fargo

 

Best Brands on Google+

Closer

Paper Magazine
 

Best Twitter Campaign 

#EverySimpsonsEver Marathon Live Tweet

HBO, Veep Robocall #iSupportSelina

#iyigelecek

MLB Network's #FaceOfMLB

Starbucks Pumpkin Spice Latte Fall 2014

The Bench

World Cup 2014 Twitter Visualization

XFINITY Makes Live Sports More Live with #SignMyTweet

 

Best Facebook Campaign 

A.1. "New Friend Requests"

Lidl Fan Cup / Play online. Shoot offline.

Mute the Mouth: An Above the Influence Game

MTV Match Machine

Thanksblasting

Un Illustre Inconnu steals the Facebook identities of 40 influencers
 

Best Multi-Platform Campaign

AT&T - It Can Wait

Dairy Queen Blizzard Battle

Foot Locker Horse With Harden

HBO, Veep

Jibo, The World's First Family Robot

Jordan Brand // #RE2PECT

MTV EMA 2014

#O2Possessed

Project Architeuthis

Social coverage of 2014 Venezuelan Crisis

Tidy Cats Kitten Week

Virgin America "Free Love Field" Advocacy Campaign

Wall and Chain: A true story about belonging by Airbnb

What is i3 Anyway?

 

Best Tumblr Campaign 

Starbucks Pumpkin Spice Latte Fall 2014

Locally Crafted curated by Windstream

The Strain - Subhumans of NY Tumblr

 

Best Social Good Campaign

American Red Cross & Bitly - Hope.ly

AT&T - It Can Wait

FactnotFiction.com

Feeling Nuts

Flying It Forward

Home's Best Friend

Humane Society Silicon Valley presents Eddie the Terrible

Nestlé Fitness Bra Cam

#OneLessStranger

The Power of Play for Children: #TeamUNICEF

WTFP?! Where's the Family Planning?!
 

Best Ambassador and Celebrity Campaign 

#GoProChat

HeadCount #GoVote 2014

One Nation. One Team.

Sphero & Zach Braff / Wish I Was Here Holiday Engagement

Unexpected Moments Inspire an #OpenUp Movement

 

Best Integration with Live Television

2014 MTV Video Music Awards

A Fazenda (The Farm), 7th edition

NFL Network: Together We Make Football

Sharknado 2: The Second One

Shark Week Runs on Dunkin'

The Voice Instant Save

 

Best Mobile App

DOM - Domino's Voice Ordering on the Domino's Mobile App.

Ken Burns, the Definitive American History App

The Met

WE THE ECONOMY 20 Short Films You Can't Afford to Miss

 

Most Creative Use of Technology

American Red Cross & Bitly - Hope.ly

DOM - Domino's Voice Ordering on the Domino's Mobile App.

Live From Space

#O2Possessed

Sharknado 2/Philips

Wake Up & Smell The Bacon

 

Best Use of Gamification

adidas Team Messi #FASTORFAIL

Dairy Queen Blizzard Battle

Deception Force "Know, Control, Expose" Security Campaign

Project Architeuthis

Trulia's Finders Keepers Home Giveaway

 

Best Social Media Tool

American Red Cross & Bitly - Hope.ly

Custom Moderated Twitter Q&A

Free People: FP Me

Ikea hej

Volvo #JoyrideLive

 

Best Contest or Promotion

Foot Locker Horse With Harden

#iamheretotakeyourjob Intern Draft

Mute the Mouth: An Above the Influence Game

Small Business Big Game

Thrown Back Thursdays

 

Best Data Visualization

American Idol Facebook Visualization

Live From Space

National Honesty Index 2014

Small Batch Beer Co. Website Redesign

Trulia's 25 Most Appetizing Cities for Zombies

World Cup 2014 Twitter Visualization

 

Best Use of a Hashtag

#100happydays challenge

AT&T - It Can Wait

#DontKillSeanBean - Legends on TNT

#LikeAGirl

#PricelessSurprises

#PutACanOnIt

The Voice Instant Save

Thrown Back Thursdays

UN Women's #HeForShe Solidarity Movement for Gender Equality

 

Best Use of Video

Proud to Play

PMK∙BNC: "Barely Legal Pawn"

Saving Eliza - The Video that Could Save a Little Girl's Life... and Thousands More

 

Best Use of Humor

BeardSwipe - The Greatest Invention Since Beards Made Men

Cheeteau by Chester

Devil Baby Attack

Ford "Haunted Carwash"

IKEA Mänland

PMK∙BNC: "Barely Legal Pawn"

 

Best Use of a Meme

#30RockEmojiQuotes

#BreakingBad on @tvrecord

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

FamilyShare Network

First Ever Selfie with Jesus

"Hey Girl" is out - "Hey Lassie" is in! STARZ launches meme campaign for Outlander

Hey, Girl--There's Some Laundry In My Basket and I'm Happy To See You

Memes That Help Winning A Presidential Election

NBC's #RejectedCandyHearts

 

Best Use of Animated GIFs

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Olo Bags

Starbucks Pumpkin Spice Latte Fall 2014

STARZ's live GIFing campaign for Outlander

The Perfect GIF

Wunderman's 12 Days of Gifaways

 

Best Photography and Graphics

Be Sure it's Secure

First Ever Selfie with Jesus

Jordan Brand // XX9

MasterCard Travel Campaign

NBA Social Graphics

Shutterstock: Inspiring Creativity

 

Best Real-Time Response

adidas #allin or nothing

Aeromexico / #vivamexico

Arby's Pop Culture Hat Trick

E3 Social War Room for Ubisoft

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Great American Cookies & the NCAA's "Impermissible Icing"

Lewis Hamilton's #TeamLHmovie

Listerine - Power to Your Mouth

Mars Chocolate North America Snickers - Suarez Tweet

NOS Energy Drink: GSP's Resurrection

Pharrell Wears Smokey Bear's Hat to the Grammys

Samsung Takes a Bite Out of the Competition

Slim Jim #Bendgate: Safe in your pocket, safe in your mouth

Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad

#TechnologyAndStuff: When a Strike Out Becomes a Home Run

To Read, Or Not To Read - It Doesn't Matter, Sonic's Here To Help You

truth hijacks the MTV VMAs

Wingstop Mangonero

World Cup 2014 Twitter Visualization

 

Best IRL Activation (In Real Life)

Ballantine's Check In Machine

#CHANGESOMETHING with the Double Exposure Palette

Shutterstock: Pixels of Fury

#TDThanksYou

The Instagram Activated #DoritosCannon

truth hijacks the MTV VMAs

 

Best Small Agency

PROJECT C / No Standard Solution Exists

#sadclown

The 88

 

Best Mid-Size Agency

Big Spaceship

Laundry Service

 

Best Large Agency

Code and Theory

VaynerMedia

 

Best Small Business

Casper: Bedtime is Back

BirdSong Analytics

 

Best Mid-Size Business

World's Largest Urban Zipline

 

Best Large Business

FedEx Delivers More Than Packages

Ford of Canada - Big Business Social Media 2014

 

Best Customer Service

CBC'S #NOTWEETLEFTBEHIND Approach to Social Engagement

ING Bank Orange Support

 

Best in Auto

Audi Canada 'Tight Parking'

BMW M5 Instagram

BMW Snowchat

Distracted Driving Awareness

Do You Vespa?

Fit Kit

Ford "Haunted Carwash"

Ford of Canada - Brand Social Media 2014

GLA Packed

Project Titan

Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad

#TheOneToFollow Instagram Challenge

Yo! Test Ride

 

Best in Business to Business

#72hrsofyes

Olo Bags

The Future of PR: What If PR Stood for People and Relationships?

This Is a Generic Brand Video

The Symantec Backup of Destiny

 

Best Consumer Brand

A YouTube Beacon Shines Bright

Lay's Do Us A Flavor

#LikeAGirl

#SURGEisback

The Clorox Ick Awards

T-Mobile: The Break-Up Letter

 

Best in Consumer Electronics

JBL #CordFail

Samsung Takes a Bite Out of the Competition

 

Best in Education

Bankrate #FutureSelfie Scholarship

Mute the Mouth: An Above the Influence Game

 

Best in Events

2014 MTV Video Music Awards

GoDaddy's The Big Leap

MasterCard at the Skift Global Forum

 

Best in Family and Parenting

Ella's Kitchen's Farmacy (Hain Celestial)

 

Best in Fashion, Beauty and Luxury

All Things Hair - Big Hair Meets Big Data

#CHANGESOMETHING with the Double Exposure Palette

LORAC COSMETICS // THE RED CARPET AUTHORITY

Maybelline New York: "Dare to Go Nude" campaign

Skintimate Inspiration Nation

 

Best in Film

Devil Baby Attack

Nightcrawler

#ProjectMitty

 

Best in Financial Services

A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown

Bankrate #FutureSelfie Scholarship

Hello play!

#poemgrams with love, from PayPal

#sadclown

Sanlam One Rand Man

#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)

#TDThanksYou

The Priceless Engine - JT Campaign

Visa - NFL Draft Stories: How You Should Judge Michael Sam

#WUHomeCooked

 

Best in Food & Beverage

Arby's Pop Culture Hat Trick

Carla Hall, Kickstarter

Cheetos Bag of Bones

Hebrew National Scores a Touchdown with NFL: National Franks League

Wake Up & Smell The Bacon

 

Best in Games

Assassin's Creed Unity

BEYOND SOCIAL - LEGO Batman 3: Beyond Gotham

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Sunset Overdrive Explosion Week

Words With Friends "May The Best Friend Win"

 

Best in Government and Politics

I AM SOLO

NASA Social Media

NATO on Facebook: Creating a global conversation

Putting "Care" in Recruitment with Facebook

The Story of Jokowi's Impromptu Walkabout Campaign

 

Best in Health and Fitness

Creating Membership Growth With Content Marketing

Excedrin Creates a New Category with Content

Google Glass Helped Kids in Hospital Visit Zoo

Hain Celestial's Tyson's Pro Tips

MedPost Social Content

#myHealthie - A Healthy Selfie Social Engagement Contest

 

Best in Home and Decor

Ikea hej

 

Best in Hospitality

Launch of 'A Taste of Dorchester Collection' room service menu

Meet Me at Starbucks

Vacay Gone Cray Cray

 

Best in Music

15th Annual Latin GRAMMY Awards - Social Media Celebration

2014 MTV Video Music Awards

Kings of Leon & NachoVision

Spotify Year in Music

the #mVroon5 hashtag project

 

Best in News

The Human Rights Channel

#Tiananmen89

 

Best in Retail and E-Commerce

Best Buy Hinting Season

BarkBox

Engaging Chicago-Area Bloggers to Bolster Windy City Awareness

Meijer becomes big-box first retailer on Snapchat with back-to-college campaign

 

Best in Sports

adidas Brazuca

#HELLWEEK Across America

One Nation. One Team.

Philadelphia Eagles Soar on #BlackSunday

World Cup Global Stadium: #JoinIn

XFINITY - Your Home for the Most Live Sports

 

Best in Technology

ASUS "Transform Everyday"

AT&T Helps Small Businesses Share Their Savings

HTC Creatography

Live From Space

Love my fridge

"Moto 360 Design Face-Off" Google+ Community Challenge

Project Ava: Finding Avaya's Silicon Valley Cool

 

Best in Television

BoJack Horseman

#DontKillSeanBean - Legends on TNT

@midnight with Chris Hardwick

MTV Match Machine

Orphan Black on BBC America

SHARKNADO 2

The Voice

 

Best in Tourism

Aspen, Colorado

Lindblad Expeditions Photobomb Campaign

I Love NY Gift Guide

Instagram Influencer Trip to Philadelphia

Pure Michigan Instagram Beach Challenge

#TakingOverChooseChicago Instagram Ambassadors

Travel Wisconsin's #BragBadge Social Listening Campaign

 

Best in Travel

7 Wonders of Oregon

Flying It Forward

Happiest Travel Day

Sounds For Driving

Thrown Back Thursdays

 

Best in Wine, Beer & Spirits

Ballantine's Campaign for a #WhiskyEmoji

Bourbon is the New Black

Cuervo Shot Sized Content

Friends Are Waiting

How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter

Miller Lite Summer 2014

Spitfire Ale

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