These 3 Toy Lines Tried Hard But Failed

Too much debt, too dark, too easy to rip off

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The road most connected toy lines have traveled is … well, let’s just say it’s paved with good intentions. A sampling of valiant efforts:

Take Teddy Ruxpin. In 1985, a company called Worlds of Wonder introduced a teddy bear who told stories from recorded audio tapes while moving his eyes and mouth. It was a runaway hit that holiday season. Nine months later, Smith Barney and Dean Witter co-managed WoW’s IPO. Not quite a year after that, the company bought $92 million worth of debt against the 1987 holiday season.

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