Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For better or worse, many people like to “share” online content that catches their fancy. A study by market-research/consulting firm Chadwick Martin Bailey examines the phenomenon.
Polling online last month found 39 percent of women and 25 percent of men saying they’re “highly likely” to share online content with friends, colleagues or family members; 41 percent of women and 46 percent of men are “somewhat likely” to do this.
As you might guess, “funny videos” is high on the list of types of content people pass along.
Asked to say what sorts of content they’ve shared in the past three months, 43 percent cited that category, putting it ahead of “news articles and blog posts (e.g.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in