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Shop To Create Branding Ads For Younology
BOSTON–Younology, a provider of online transaction software, has tapped TFA/Leo Burnett Technology Group here as its first agency of record after a review of undisclosed shops.
Spending may reach $4 million and will consist mainly of branding ads in vertical technology publications and business magazines, said Leigh Golterman, senior vice president of business development at Younology in New York.
The agency’s high-tech acumen, combined with the brand-building track record of parent company Leo Burnett, drove the selection, according to Golterman.
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