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Teva has unleashed “The Naturist” to promote its new line of hiking shoes. The three-part online parody series stars Vice magazine co-founder Gavin McInnes. (The company describes it as “Mr. Bean meets Surivorman.”)
The first episode, “Honey/Water” launched today at Teva.com/naturist. The second and third installments will post Sept. 9 and Sept. 23. They promote the Riva and Dalea shoes.
McInnes has been in demand of late. He is also the star of Netflix’s “A Million in the Morning” viral campaign, which kicks off next month as well.
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