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NEW YORK Terra Networks has launched a rebranding campaign aimed at attracting new online users and cementing its U.S. Web portal as the digital destination for Hispanics.
Ads begin rolling out this week in Dallas, Los Angeles, Miami and New York via radio, out-of-home media and the Web. TV spots are in the works. Alma DDB, Miami, is responsible for creative duties and WPP’s MindShare, Miami, handles buying chores.
This marks the first significant marketing push in some time for the company, and comes as Terra and its U.S.
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