Brands are obviously into content creation these days, and it seemed that Kikkoman's film about soy sauce late last year might forever take top prize for pushing the proverbial envelope. But in a dramatically more subtle fashion, Terra Chips this weekend will challenge for that distinction at the Toronto International Film Festival when "Beneath the Harvest Sky" showcases.
The veggie chips brand is providing significant marketing support behind the film's appearance at the prestigious film festival.
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