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Telemundo, Ford Strike Pact

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NEW YORK Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.

The novela, titled Amores de Luna, will feature Ford's newest vehicle, the Flex, organically integrated throughout the series. The three stations are WNJU-New York, KVEA-Los Angeles, and WSCV-Miami. The novela also will be available on each station's Web site the next morning for viewing and will feature a mobile component.

The series is about a successful, married woman who longs to become a writer and eventually falls in love with an author, putting her marriage at risk. Viewers will get to vote on how the storyline ends. And viewers in each market will have a chance to enter an online sweepstakes to win a round-trip to Miami to meet the cast of the novela.

The series will star graduates from the Taller Telemundo: Escritores and Actores Program. Six graduates from the Class of 2007 will star in the mini-series, which was written by three writers from the program.

The stars are: Jacqueline Marquez in the lead role; Nelson Tallaferro as her husband; Carlos Ferro as her love interest; Tely Ganas as her sister-in-law; Ibeth Felix as her best friend; and Mayte Valiente as her boss. Writers include Erick Hernandez, Gisela Labrada and Luz Castillo.

The series was produced by Telemundo, which has its own production facility in Miami.

"The production and launch of Amores de Luna with Ford, featuring the Flex, is a prime example of the unique and innovative integrated solutions that only Telemundo can offer our valued clients and partners," said Jacqueline Hernandez, chief operating officer, Telemundo.

"This program brings together facets that we are confident will engage consumers, an alluring novela story, unique Ford Flex product integration, and multiple communication touch points," said David Rodriquez, Ford multicultural marketing manager.

In addition to the product integration, a customized online microsite will feature a splash page with a "Meet the Flex" section for users to get an up-close look art the new vehicle.