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SAN FRANCISCO Telecommunications company Sprint has shifted ad chores on its local consumer business to Publicis & Hal Riney, a client roster shop for the past eight years, according to the client.
There was no review, according to client representative Leslie Letts. The work had last been with Interpublic Group’s McCann Erickson in New York, though the shop had resigned the business to take on the Verizon Wireless account last year.
Riney will now handle creative development and account planning for all mass-media advertising done by the Overland Park, Kan.,
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