Teflon Tom: Why Brady's Brand Remains Bulletproof

Patriots QB's stock goes up following overturned suspension

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The NFL season doesn't start until next week, yet Tom Brady just scored a huge victory over the league today, keeping his brand marketability at a championship level.

This morning, a federal judge erased the four-game suspension the league imposed on Brady for his role in the months-long "Deflategate" controversy, much to the chagrin of NFL commissioner Roger Goodell.

"Tom Brady's stock just went up even higher," said David Srere, co-CEO and chief strategy officer at global brand strategy firm Siegel+Gale.

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