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Specs
Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO
What Activity-based mobile ad platform
Where Co-working space in Back Bay, Boston
HighFive is the company behind devkit software that apps can download to reward their users with discounts or coupons based on activity they’re logging. A local smoothie shop, for instance, would be able to reach runners using relevant apps and reward them with a drink after a workout. (HighFive was one of 10 early-stage firms selected for an accelerator program run by Nike and Techstars.)
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