LOS ANGELES Publicis Groupe's Team One has hired former studio and agency executive David Palmer in the new position of group director of event marketing and strategic alliances.
He reports to agency CEO Brian Sheehan and will work with Sharon Reed, director of event marketing and strategic alliances.
Palmer, 43, was hired from the William Morris Agency, where he was the head of licensing and merchandising and a vp, corporate consulting. At the Hollywood talent brokerage, Palmer worked with Whoopi Goldberg on her line of bedding and domestic goods; Ryan Seacrest on his R line; Snoop Dogg on Dogg Toys; and with clients such as NetJets and Hachette Filipacchi.
"I was focused on luxury goods in the branding and corporate divisions, at the intersection of commerce and entertainment," Palmer said. "For [Team One client Lexus] the questions are how do you monetize experiential and immersive events and how do you develop proprietary events for Lexus that they can own in perpetuity that are strategic and innovative?"
Before joining William Morris, Palmer was an svp at Sony Pictures Television, following stints at Disney, MGM and Turner Broadcasting. Palmer said that one of the strengths he brings to the agency is "great relationships at all the levels on the entertainment business and strategic capabilities."
For Lexus, the flagship brand of the agency, Palmer said he expects to be looking in the area of art, architecture and design, as well as regional and high-profile national events such as the U.S. Open, "but get much more into it. We want the connotation to be organic and synonymous with the Lexus brand."
Palmer said that the event-marketing challenge for the brand would be to look at the business from both "35,000 feet and at ground level. How do you create that wow factor and have people walk away saying, 'That is definitely Lexus?'"
Said Sheehan: "David will bring new dimension to the team. His strategic and creative direction will put our clients one step ahead in their ability to engage consumers."
Palmer agreed. "I don't want to follow," he said. "I want to be so far out creatively that the other prestige brands say, 'I wish we would have though of that.'"