Independent TDA Advertising & Design of Boulder, Colo., has added the $5 million ad account of crosstown firm Webroot following a review. The company is a provider of Internet security services for businesses worldwide.
TDA partner and creative director Jonathan Schoenberg said, "This is a global assignment. I'm looking forward to executing media and creative across the U.K., Europe and the Pacific rim, for a client who's just down the road."
The client previously had no lead-agency relationship.
Work launches by month's end and will include a consumer push focusing on protecting computer users in addition to technology. Business-to-business outreach is also on tap.
TDA handles a range of consumer and business clients, working on assignments for Boyer's Coffee, Johnson & Johnson and USA Networks, among others. The agency is perhaps best known for its humorous and frequently unconventional efforts for FirstBank.