BOULDER, COLO. Pizza Inn has chosen TDA Advertising & Design to handle its $5 million ad account following a review, according to the client.
The assignment includes broadcast, print, outdoor, online, direct and design. Pizza Inn's first work for the Colony, Texas-based chain is slated to debut in July.
"Pizza Inn is not looking to tinker," said Tom Dooley, founder and cd of the independent agency in Boulder, Colo. "They're asking for a complete brand overhaul, from positioning and store design on up. This is a chain that is ready for big things."
The Launch Agency of Dallas had previously worked on Pizza Inn's account; it did not participate in the review. Other contenders could not be immediately determined.
Pizza Inn operates 340 restaurants in 18 states, primarily in the Southeast and Southwest, from North Carolina to New Mexico, and also has stores in 8 foreign countries. This year marks the chain's 50th anniversary.
TDA also works for Thule, Rudi's Organic Bread, Cloudveil, FirstBank, Electric and Titus bicycles, among others.