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DENVER Class is now in session for independent TDA Advertising & Design thanks to TuitionBids.com, which has hired the Boulder, Colo., agency to handle its ad business following a review.
Spending will be $1 million, the agency said, supporting cable-TV ads as well as interactive and design efforts. The campaign breaks in the summer. College-bound and their parents will be the focus of the campaign
According to client CEO Keith Alliotts: “TDA demonstrated the ability to create a disruptive message, and to deliver it in the kind of approachable and confidence-inspiring design format that a financial product demands.”
TDA cd Jonathan Schoenberg added: “For so many families, the cost of a college education becomes so much higher, only because they don’t understand that student loan rates are competitive.
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