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Talk about a baptism of fire.
Robert Harwood-Matthews, in his first five months as president of the New York office of TBWA\Chiat\Day, has lost one of his office’s biggest accounts (Vonage) and laid off 5 percent of his staff as a result. During the same period, Absolut, a mainstay global account run out of New York, exited for Sid Lee.
On the plus side, the Omnicom Group shop won beIN Sport’s creative business and is pursuing other creative accounts.
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