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TBWA\Chiat\Day in New York today filled its top strategic planning post from within, promoting Eliza Esquivel to director of planning.
Previously, Esquivel was one of three group planning directors, working on Mars brands, including Skittles and Starburst. She also contributed to new business pitches. In her new role, she fills a vacancy left by the January exit of Carla Serrano.
Serrano, whose title was chief strategy officer, left to become a partner at Naked Communications in New York.
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