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NEW YORK TBWA\Chiat\Day today confirmed hiring former Young & Rubicam Chicago chief creative officer Mark Figliulo as chairman and CCO of the agency’s New York office.
The long-anticipated hire puts Figliulo in charge of some 40 creatives across the main agency as well as its digital direct (Tequila) and healthcare marketing units. Also, as chairman, he’s expected to play a primary role in business decisions.
Figliulo is arriving as the 200-person shop attempts to rebound from the loss of top client Sprint Nextel last year.
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