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NEW YORK PepsiCo’s Quaker is shifting creative duties on its Gatorade and Tropicana brands to TBWA\Chiat\Day and Arnell Group, respectively, the client has confirmed.
TBWA\C\D, Playa del Rey, Calif., will handle Gatorade, and Arnell, New York, will handle Tropicana. Both shops are owned by Omnicom Group, as is the incumbent, Element 79 in Chicago.
In confirming the moves today, the client issued this statement: “We’re always looking for breakthrough creative, and as such, are continuously assessing performance from incumbents, as well as, other agencies.
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