TBS Pitches on NYC Subways | Adweek TBS Pitches on NYC Subways | Adweek
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TBS Pitches on NYC Subways

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Turner's TBS has launched a Times Square/Grand Central subway shuttle takeover, including the first-ever in-car video campaign, to market itself as the exclusive TV home of all four of Major League Baseball's division series and the American League Championship Series.

The campaign suggests that New York transit riders "Never Miss a Moment" of this year's TBS post-season baseball coverage as they can get the  latest information on the screens. The campaign also involves branded subway cars designed to capture the look and feel of a baseball stadium.

"Postseason in New York is always a big moment for sports fans, and this is an opportunity to excite the local fan base and launch a campaign that highlights iconic players in local markets," said Christina Miller, svp of Turner Sports strategy, marketing and programming.