BOSTON Euro RSCG Tatham is one of three shops invited to make final presentations for broadcast creative duties on TJX's HomeGoods account, according to Pile and Co., the management consulting company overseeing the search.
Competing against the Chicago-based, Havas-owned shop in the pitch will be Interpublic Group shops Gotham in New York and Mullen in Wenham, Mass., according to the Boston consultant. A decision is slated to be made by mid-December.
Mullen works for HomeGoods' sister company T.J. Maxx out of its office in Winston-Salem, N.C. HomeGoods, a Framingham, Mass.-based chain of about 175 off-price home fashion stores, parted with incumbent Allen & Gerritsen, Watertown, Mass., when the review began a month ago. Estimated billings are $3-5 million.