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Food ingredients seller Tate & Lyle has consolidated the global lead role on its creative, media and public relations work at gyro.
The brand, which manufactures ingredients like Splenda and Sucralose and supplies them to other food and beverage companies, previously handled much if its creative in house. It also worked with a number of agencies on different assignments, including Chicago-based Jacobs Agency on media in the U.S. and Edelman for PR in the U.S. Europe is also a significant market for London-based Tate & Lyle.
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