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In another example of reverse product placement, a drink called Booty Sweat, based on the upcoming action comedy Tropic Thunder, is going to jump off screen and onto store shelves.
Because the Ben Stiller-directed flick matches up the demo that gulps a lot of energy drinks, Paramount executives figured it would be a smart novelty product to launch a real Booty Sweat based on the placement of the fictional product in the movie. Tropic Thunder features Stiller, Jack Black and Robert Downey Jr.
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