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NEW YORK Target, for the first time in the company’s history, introduced TV ads featuring price point messaging. The spots, which debuted during the Golden Globes on Sunday, were the second iteration of its “A new day” brand message.
However, this time around, actual prices were added in an attempt to lure cash-strapped consumers. “The new vacation glow” featured Neutrogena Micro-Mist Self-Tanner for $9.39 while “the new nightclub” showed the Wii Dance game for $69.99. The message: “A new day.
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