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Want to experience a virtual shark attack while munching on a Doritos Locos Taco? Taco Bell is making that happen with its pop-up VR arcade in New York this week.
At the arcade in SoHo, which is open Thursday and Friday, visitors can have two virtual reality experiences: a street-luge race and a giant underwater cage in which they narrowly escape an attack by a bloodthirsty shark.
"The future of gaming is here in VR, and we want to give people a chance to experience virtual reality in a way that they haven't before," said Matt Prince, pr and brand engagement manager at Taco Bell.
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