Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Taco Bell is looking to kick things up a notch.
The Yum Brands' chain announced on Twitter that it will introduce a new hot sauce on Cinco de Mayo called Diablo. The sauce, which will only be available for a limited time, is made with a variety of peppers, including aji panca, chipotle and chili, according to Taco Bell spokeswoman Ashley Sioson.
"We're all familiar with Verde, Mild, Hot and Fire, but if there's one thing we keep hearing from our fans, it's that they want more heat," Sioson said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in