Taco Bell "Smoke"

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Watching TV commercials, the proverbial visitor from outer space might conclude that the social life of young adults consists largely of commenting upon and, at times, filching one another’s fast-food purchases. In this spot for Taco Bell (via Draftfcb Orange County), one guy has swiped another’s Volcano Taco. The thief’s claims of innocence would be more convincing were it not for the fact that smoke is coming out of his ears and fire out of his mouth – the telltale symptoms, a viewer gathers, of consuming what the voiceover says “could be the spiciest taco ever.”

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