Tabasco Tequila Anyone? | Adweek Tabasco Tequila Anyone? | Adweek

Tabasco Tequila Anyone?


Pepper sauce and tequila, together at last. Heaven Hill Distilleries announced it has signed a licensing agreement to produce Tabasco brand Spicy Tequila. Launching this month in five markets, the new spirit brand will bear the familiar Tabasco diamond logo and typeface.

Tequila has been enjoying a boom in the United States. Last year the category grew 7.5% with 90% of sales coming from the U.S. and Mexico, per Impact. New York.

Tequila marketers have been touting tequila as the next great