Tom Breedlove, one of three partners in T3 (The Think Tank), has left to form Breedlove + Partners.
Breedlove, who joined T3 in 1997 as director of account services, sold his ownership interest in the Austin, Texas, agency to founder and president Gay Warren Gaddis and creative director Jay Suhr for an undisclosed sum.
T3 is the eighth-largest privately held agency in the Southwest.
"It really was very amicable," said Breedlove of the split. "After 17 years in the business at The Richards Group, GSD&M and T3, it was time to go create something on my own."
Gaddis said she had no comment on Breedlove's departure, but did add, "We wish him well."
In line with several "virtual" agencies that have been established in Texas recently—including Van Slyke & Company in Austin and Arsenal in Dallas—B+P will rely on freelance talent.
"Our focus is on making world-class creative affordable," Breedlove said. "My experience [tells me] moderately sized companies need great marketing, but have a hard time getting the A-team unless they're spending a lot of money."
Breedlove has assembled an 11-person network of art directors, copywriters, interactive designers, and a media planner and buyer to support his Austin enterprise.
The revenue model upon which Breedlove + Partners is baseduses a combination of fees andcommissions. Breedlove said this payment structure benefits members of the freelance network as well as clients.
"That people are vested was an important point for me," Breedlove said. "The tendency in the freelance world is not to be tied to anything—they kind of come and go. People want to be part of something."
The new advertising agency has signed three as yet undisclosed clients in the pharmaceutical, retail and technology segments, Breed-love said.