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NEW YORK Out to prove that tutoring isn’t just for the troubled kids in the classroom, Sylvan Learning will launch a new national campaign, dubbed “Celebrate Sylvan Success,” next week.
The campaign, via Publicis in Mid-America of Dallas and timed for the busy spring academic season, shifts from the category’s more traditional messaging about the help tutoring companies can provide to struggling students towards a more positive tone emphasizing individual school achievement.
In one spot, a teenage girl walks through a school hallway, entering a faculty lounge where she is greeted by flashing lights, a dance party already in progress, and a large banner that reads: “Congratulations on your B+ in English, Emily.”
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