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It still might be your mom’s Sweet”N Low, but it could be yours, too. That’s the message behind a new campaign for the iconic artificial sweetener, intended to relaunch — but not remake — the classic brand.
The campaign was created by Mother, New York. Print work for Sweet ‘N Low targets both longtime fans of the sweetener and the potential (younger) consumer. The brand’s parent company, Cumberland Packing Corp., hopes to broaden its demographic beyond 45-year-old-plus women, who have been the traditional buyers of the product.
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