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Richards, Temerlin, McKinney in Review
DALLAS-Applebee’s International in Overland Park, Kan., has named seven contenders for the advertising account of its Neighborhood Grill and Bar restaurants.
Those in the hunt include Texas agencies The Richards Group in Dallas and Temerlin McClain in Irving. Also pitching are Foote, Cone & Belding, Chicago; McKinney & Silver, Raleigh, N.C.; Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Saatchi & Saatchi, both in New York, plus the incumbent, Wyse Advertising, Cleveland.
The selection process will be completed in July, a company news release stated.
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