Survey: TV Ties Boost Online Content

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Online content tied to television viewing is rising in value as a means to reach potential buyers of new vehicles, according to a J.D. Power and Associates study released today.
 
Fully 68 percent of verified new-vehicle buyers went online to find information on television shows, the Power Auto Online Media Study found, an increase of 22 percent since the 2007 study. That places TV show content as third-most relevant to new-car buyers, behind only travel-related information and news.
 
The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in