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With ad growth tempering for online media, a new survey brings fresh evidence that the bloom has faded for that segment. Media executives expect M&A activity to slow in the year ahead for online properties along with all media, a new survey shows.
For 2009, M&A activity is seen as weakest for traditional media (radio, TV, consumer magazines and newspapers). But for the first time, respondents predicted a slowdown in online media deals and prices peaking, per investment bank AdMedia Partners’ annual survey of media execs, Prospects for Media Mergers & Acquisitions.
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