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Marketers are less confident in their channel partners, plan to funnel more money into Internet advertising and, despite the economy, are planning lots of new product B2B introductions, according to a new survey from Duke University’s Fuqua School of Business.
The survey, based on responses from 581 marketers from Feb. 4-13, is given every six months. One of the largest chasms between the current survey and the previous one was with regard to confidence in channel partners.
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