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There may be several reasons why Motorola is no longer the force it used to be in mobile handsets, but a firm called Strategic Name Development would like to add another one: Lousy brand names.
According to William Lozito, founder and president of the firm, Motorola’s continual use of the four-letter nomenclature for phones (“RAZR,” “SLVR”) is now a turnoff and part of the reason Motorola’s market share in handsets fell from a high of 35 percent to 21 percent in the second quarter of 2008, per NPD Group Mobile Phone Track.
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