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K-VA-T Food Stores plans to deploy a new customer loyalty and promotions management system to more effectively manage pricing strategy, execute at the point-of service, and deliver customer-specific promotions, continuity and analysis.
The regional, family-owned supermarket chain, which operates more than 100 stores in Kentucky, Virginia and Tennessee under the Food City and Super Dollar banners, will use Dallas-based Retalix’s Loyalty solution; real-time, scalable targeted promotions; and the vendor’s consumer interaction solution developed to deliver offers, track performance, personalize communications and protect profits.
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