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Supermarket Awards Account to Meyer & Wallis

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CHICAGO Marsh Supermarkets has named Meyer & Wallis its lead advertising agency for creative, account planning and media duties after an informal review.

"Meyer & Wallis has deep roots in retail," said Don Marsh, chairman and CEO of the Indianapolis-based chain, in a statement. "Marsh is poised for continued expansion and success, and we see our relationship with Meyer & Wallis as a key element in achieving our goals."

Marsh operates nearly 300 stores in Central Indiana and Western Ohio under a variety of different names, including Marsh, LoBill, O'Malia's and Village Pantry. Its account was previously with Ron Foth Advertising in Columbus, Ohio. Meyer & Wallis, based in Milwaukee, was a longtime agency of Meijer stores, before the Grand Rapids, Mich., company moved its account to DeVito Verdi in New York following a review.

Billings were not disclosed. Marsh spent just over $5 million on advertising last year, most of it for its Marsh brands, according to Nielsen Monitor-Plus.