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Telecommunications
A sell-off of its computer and technology companies reduced total revenue of market giant AT&T by $20 billion. The big gainers for local-service providers were BellSouth and Southwestern Bell with revenue jumps of $1.1 billion apiece. No. 2 long-distance provider MCI had a $2 billion gain, vaulting past Nynex and Bell Atlantic.
Rank….Brand……………. Co. Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….AT&T……………….. American.Telephone & Telegraph, Basking.Ridge, NJ
..FCB/Leber Katz/Y&R, New York
…Sales.$51.0
…Media.Expenditues.$675.2
2….GTE……………………GTE, Stamford, CT
..DDB Needham, New York
…Sales: $20.0
…Media Expenditures: $83.3
3….BellSouth…………….BellSouth,
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